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À La Carte – Cohesive Brands Across All Media
The days of building a brand’s identity and messaging with a logo-and-letterhead mindset are long gone. Today, designers are considering any number of new marketing channels and creating solutions in an array of nearly unlimited media choices from print to online, from store fixtures and decor to social sites and mobile apps.
Is Your Design Well Done or Medium Rare?
Naturally, you are concerned: How do you ensure your client’s customers are receiving a single cohesive message everywhere they happen to be … in print, online, mobile?
Christopher Simmons, principal and creative director of MINE, will answer this question and reveal his holistic approach to designing across various media through the lens of his innovative restaurant projects in PaperSpecs’ free webinar “À La Carte – Cohesive Brands Across All Media.”
As well as showing current examples of his notable work, Simmons will go in depth into the process of discovering and defining brand personalities and extending that voice across all media touch points – print, online and mobile.
He’ll offer tips and insights on:
- Defining a brand’s attitude, look and feel (Have you given the client an “image test”?)
- Determining project elements (Does the client need logo, signage, decor, website?)
- Prioritizing the elements (Should the logo always be designed first?)
- Visual organization (How will the client’s customer use or interact with this element?)
- Re-imagining elements (Would an atypical format or medium provide a better design solution?)
- Selecting social media platforms (Could a “less is more” strategy actually be better?)
“I’ve learned to never underestimate my clients in terms of their intelligence, their vision, and their willingness to take a risk,” says Simmons. “As designers, we often hold back because we think we know something about the client, about the problem, but it’s an assumption. It’s important to put it out there.”
You don’t want to miss À La Carte – Cohesive Brands Across All Media.
When: Thursday, April 3, 2014
from 2:00 to 3:00 pm Eastern Time
(11:00 a.m. – Noon Pacific)
Can’t make it on April 3rd? No problem! PaperSpecs webinars are archived for 90 days after the live event. Please complete the registration information below.
Thanks to the generous support of VMA Storyboard À La Carte – Cohesive Brands Across All Media is FREE and open to the public.
Space is limited, so reserve your seat today for this special event.